About BolognaFiere
MARCA by BolognaFiere is a world-famous event dedicated to private labels. The fair is organized by BolognaFiere - one of the leading exhibition operators, in cooperation with ADM - Association of Modern Distribution.
In 2024, the 20th edition of the Marca fair was attended by over 20,000 participants and 1,100 exhibitors, including 22 retail chains. The exhibition area covered 7 halls with an area of 26,000 m2. Over 250 merchants from 30 countries came.
The MARCA fair is a unique opportunity to gain knowledge regarding the availability of first-hand products or meet with buyers and category managers from major international chains. The event also allows you to establish cooperation with leading producers of both food and non-food products, as well as retailers who want to expand their assortment with private label products.


Marca by BolognaFiere is created in cooperation with Associazione Distribuzione Moderna, an institution representing the Modern Organized Distribution sector. ADM, in cooperation with managers of its main own brands, establish a Scientific and Technical Committee. In the 2024 edition, the Committee was represented by 22 leading brands:
