Why it’s worth it
Trade fairs are the perfect place and time to hold business discussions. The share of private labels in the European market fluctuates between 30 and 50%. This is a clear signal that entrepreneurs need reputable private label suppliers to fill the continuity of supply and offer consumers new and valuable product offerings. A key support for this project is the Hosted Buyers program, which enables the establishment of cooperation with potential partners and business expansion in the international arena.
Why Poland?
- Marca Poland will be held early in the year to meet the needs of entrepreneurs looking for new quality suppliers. Private labels are expected to maintain availability despite ingredient shortages and supply-side disruptions
- Due to its strategic geographic location, the Poznań International Fair will become an ideal meeting place for the PRIVATE LABEL business community
Who visits the fair
- Buyer/Category Manager
- Central Purchasing Office
- Distributor
- Wholesaler/Cash&Carry
- HO.RE.CA.
- Import/Export
Key assumptions
The private label market is projected to continue to grow at a compound annual growth rate (CAGR) of 7%, compared to an overall food sales growth rate of 2.1% in Europe
The exhibitors of the 1st edition of Marca Poland include:
