MARCA POLAND 2025 – officially open!

The first edition of the fair is attended by over 60 exhibitors from Poland, Italy, Spain, Austria and other countries. The event attracted international players and became a space for discussions on the future of the private label sector, exchange of experiences and presentation of innovative products.

Official opening

The fair was officially opened by Marcin Bilik, Vice President of the Management Board of the MTP Group. In his speech, he emphasized the importance of private label as one of the most dynamically developing market segments: "The MARCA Poland fair is an excellent opportunity for meetings and exchange of experiences for the private label sector, which is growing at a rapid pace in Poland and Europe. Our goal is to create a space for the development of innovations and building long-term business relationships."

International dimension of the fair

The international nature of the event is also emphasized by the participation of foreign buyers who accepted the invitation of the organizers. Among them are representatives of key retail chains from over 20 countries in Europe and Asia.

Analysis of private labels in Europe

One of the key points of the program was the analysis of the European private label market, presented by Taissia Galperina (Retail Key Account Manager, Circana Germany). She pointed out, among others:

• The growing importance of private label in the EU6 countries (Germany, France, Spain, Italy, Great Britain, the Netherlands)
• Changing consumption patterns and their impact on retailers' strategies
• Dynamic development of discount stores as a growth engine
• Pricing trends and their impact on sales

Expert forecasts indicate that private labels are not only an alternative to premium products, but also a key element of retail strategy.IPLS 2025 – innovations and development directions
The IPLS zone, led by Stefano Ghetti (Marca by BolognaFiere) and IPLC experts, focused on the latest trends and innovations. The products presented were dominated by:

• Local and regional products
• Functional and health food
• Alternatives to the traditional diet (vegan, vegetarian, flexitarian)
• Modern, ecological packaging

Distinguished exhibitors

• Nobacpro - Multitrade (award winner)
• Busti Formaggi
• Verzì Caffè
• Gruppo Gimoka

The first day of MARCA Poland 2025 showed that the private label sector in Poland and Europe is developing at a dynamic pace, and the demand for such events is huge. The fair turned out to be an excellent opportunity to establish new business relationships, exchange experiences and present innovative products that will shape the future of the private label market.

The second day of the fair promises to be just as intense – further presentations, panels and business meetings await the participants.