Private labels – a key development direction for the FMCG market

The private label market in Poland and Europe is growing at an impressive pace and already represents a significant portion of the FMCG market. NielsenIQ data for 2025 shows that private labels in Europe have achieved a 37.6% share of sales, maintaining stable, albeit moderate, growth. Importantly, consumers are increasingly willing to view private labels as an equal alternative to premium products – nearly 70% of them indicate the good value and attractiveness of such products.

Poland isn't lagging behind – private labels already account for approximately 32% of the grocery market, largely thanks to the strong position of leading retail chains such as Biedronka, Lidl, and Dino. We're seeing particularly rapid growth in consumer confidence among consumers aged 25–44, who are a key demographic for the development of private labels, especially in the fresh produce, snacks, and cleaning products categories.

What's driving this growth? Product innovation, conscious brand building, and the expansion of discount and convenience stores are key drivers. The current economic climate, with rising inflationary pressures, is also driving consumers to increasingly seek optimal value for money – which presents a huge opportunity for private labels.

Exhibiting at MARCA Poland is a strategic step for companies looking to capitalize on this dynamic trend. It's a platform where you can showcase innovative solutions, establish key business contacts, and strengthen your market position in the private label segment.

MARCA Poland is an event that not only reflects current market changes but also sets the direction for its future development. Attending it is an investment in the success and long-term development of your brand.

🔸 If you want to develop your private label, join the MARCA Poland exhibitors. This is where new ideas, contacts, and real business opportunities are born.

🔸 Conscious consumers choose private labels. Conscious producers – MARCA Poland.