Private labels - the key to successful cooperation with retail chains
How to effectively establish and develop cooperation with retail chains in the private label sector? Klaudia Gajewska, an experienced expert in FMCG category and private label management, will answer this question during her presentation at Marca Poland 2025.
Klaudia Gajewska is a manager with extensive experience in developing private labels and managing food product categories. For years, she served as a Private Label Development Manager at one of Poland’s largest retail chains, where she was responsible for the strategy and expansion of private label assortments.
🔹 Currently, as a Category Manager in e-commerce, she manages a diverse selection of food products, focusing on optimizing the purchasing process and building strong supplier relationships.
🔹 She prioritizes innovation, strategic thinking, and consumer insights, effectively aligning market demands with customer expectations.
What will you learn?
✅ How do retail chains develop and expand their private label brands?
✅ What are the key principles of working with retail category managers?
✅ What do buyers and private label managers look for when selecting suppliers?
✅ What are the latest trends in private label, and how can suppliers benefit from them?
This session is perfect for manufacturers and suppliers looking to partner with retail chains or gain deeper insights into the private label market.