Report from the second day of the Marca Poland fair
The second day of the Marce Poland Fair is behind us! We would like to thank all participants for their active participation in the event, which was full of inspiring lectures and intensive business talks. Participants had the opportunity to familiarize themselves with key topics related to the development of private labels and cooperation between manufacturers and retailers.
The Marca Poland trade fair is a response to the needs of private label entrepreneurs seeking international business contacts. Meetings with merchants and retail chains allowed for a direct exchange of experience and knowledge. Participants also attended lectures presenting the latest trends and solutions in the private label area.
Stefano Ghetti of IPLC The Retailer Brand Specialists shared a global and European overview of private label data, discussing the key success factors in the relationship between manufacturers and retailers. His talk was an excellent opportunity to learn about trend forecasts and strategies for building effective collaborations.
Klaudia Gajewska, a specialist with many years of experience in private label management, led a session aimed at manufacturers and suppliers who want to establish cooperation with retail chains. She shared practical tips on the principles of cooperation with retailers and how to develop private labels in the FMCG sector.
In the second part of the day, Mateusz Ławiak from the r360 agency presented effective marketing strategies in the digital world, showing how to use Google Ads and Meta Ads data to differentiate the brand. He also devoted a large part of his presentation to topics related to audience segmentation, campaign automation and the role of storytelling in building an emotional bond with the customer.
We thank everyone for their participation and commitment, which contributed to the success of this event.