Casapiù – Italian manufacturer presenting a comprehensive home & personal care portfolio

 Casapiù’s offering includes household cleaning products, personal care items, and parapharmaceutical goods. Its portfolio features proprietary brands such as Irge (home cleaning and hygiene products), Farmaline (parapharmaceutical products including plasters, creams, and beauty items), and Carrera (clothing and accessories). This diversified structure enables the company to effectively respond to evolving FMCG market demands.

The company operates through a well-established and structured sales network, including large-scale retail distribution, a network of agents, an internal Cash & Carry channel, and an e-commerce platform. With a 20,000 m² warehouse and a storage capacity exceeding 15,000 pallets, Casapiù ensures efficient logistics and high-volume operational capabilities, supporting its growing international presence.

At MARCA Poland, Casapiù will present its home and personal care product range, with a particular focus on the Irge and Farmaline lines. A key highlight of the exhibition will be the company’s private label development service, offering end-to-end support for retailers and distributors. This includes product development, customized packaging design through an in-house graphic team, and production supported by a consolidated supplier network.

The company will showcase innovative solutions, strong price-to-quality positioning, and flexible manufacturing capabilities designed to meet the needs of retailers and distributors in a rapidly evolving FMCG landscape.

Casapiù targets large retail chains, wholesalers, importers, distributors, and private label partners operating in the home care, hygiene, and personal care sectors. Its participation at MARCA Poland is aimed at expanding international distribution and building long-term partnerships based on flexibility, innovation, and reliability.