Marca Poland 2026 – knowledge, market insights and a practical approach to private labels
The second day of Marca Poland 2026 focused on a practical perspective on the private label market and discussions about what the real development of private label in Europe looks like today. The program concentrated on the most important areas shaping the industry — from market changes and product innovation to regulations and omnichannel sales.
The first part of the day was dedicated to analyzing the development of the private label market from a European perspective. The focus was on the evolving models of cooperation between retailers and manufacturers, as well as the growing importance of private labels in retail strategies. Discussions also addressed differences between individual markets, including the rapidly developing countries of Central and Eastern Europe.
Innovation and product portfolio development were key elements of the program, covering approaches to creating new products, the development of premium categories, and the importance of collaboration at the product design stage. Today, not only the product itself matters, but also how it is developed and adapted to consumer expectations.
Regulations and supply chain responsibility were another important topic, particularly changes affecting the industry in the area of products and packaging. Attention was drawn to the increasing role of compliance and the responsibilities of both manufacturers and brand owners. This is an area that is increasingly influencing business decisions in the private label sector.
E-commerce and sales channel development were also discussed, with a focus on the growing role of online sales in building private label brands and how consumer purchasing journeys are evolving. The importance of channel integration and data-driven product development was emphasized.
Case studies provided practical insights into different approaches to building private label brands across European markets. The presentations covered both premium strategies and solutions based on local relevance and flexibility in responding to consumer needs.
Business-to-business meetings served as a natural extension of the program, providing a space for direct discussions between participants and exploring potential areas of cooperation.
The second day of Marca Poland 2026 demonstrated that the development of the private label market today is a combination of strategy, regulation, and innovation. The event once again confirmed its role as an important platform for knowledge exchange and networking within the European retail ecosystem.
