Register for the conference and receive a free ticket to the Marca Poland trade fair
The second edition of Marca Poland is a prestigious event dedicated to professionals in the private label industry. The conference offers a unique opportunity to explore the latest trends, strategies, and innovations shaping the private label market. Experts will share market analyses, inspiring case studies, and practical insights on building strong and lasting relationships between manufacturers and retailers.
Conference agenda
The dynamics of private labels: a global and European market perspective
Private labels are gaining popularity worldwide, reshaping the competitive landscape and the way companies respond to consumer needs. This session will provide an overview of private label performance across global and European markets, with a particular focus on Poland and Romania. Participants will gain insights into key growth drivers and development opportunities within the FMCG sector.
Speaker: Alex Chiesa – Senior Retail Sales & Insights Manager, Circana
(presentation in English)
Innovation scenarios in retail private labels
This session will focus on challenges and best practices related to private label development. It will cover examples of innovation across European markets, as well as the importance of sustainability and health-oriented products in building customer loyalty.
Speaker: Stefano Ghetti – Managing Partner, Expertise On Field, Partner IPLC
(presentation in English)
Private label development pathways in Europe – case studies
An analysis of strategies and positioning of private labels in key European markets. The presentation will include examples from retailers such as Tesco, Waitrose, Mercadona, Continente, Conad, and Coop, highlighting the dynamic growth of the private label segment and the increasing importance of premium brands.
Speaker: Paolo Palomba – Managing Partner, Expertise On Field, Partner IPLC
(presentation in English)
PPWR and GPSR regulations – new requirements for the industry
Experts will discuss key regulations concerning product and packaging safety. Participants will learn about the obligations of brand owners and contract manufacturers regarding labeling, documentation, and product placement on the market.
Speakers:
Dr. Patryk Kalinowski and Marcin Rytel – Food and Product Law Center
Marketplaces and online sales – the growth of private label in e-commerce
This session will focus on strategies for developing private labels in online sales. It will cover how to assess brand potential, common mistakes in scaling sales, and methods for protecting and strengthening brand positioning on marketplace platforms.
Speaker: Jakub Szarek – Marketplace trainer and consultant
Why attend?
Participating in the conference is an opportunity to:
- gain up-to-date market knowledge and insights
- learn about European trends and innovations
- build valuable business relationships
- develop competencies in private label and e-commerce
- understand the latest regulatory requirements
🎟️ <<Register today!>>
Join the conference and receive a free ticket to the Marca Poland trade fair. Join industry leaders and discover the future of the private label market.