The dynamics of private labels – a global and European view of the FMCG market, including Poland and Romania
Marca Poland will feature an expert session dedicated to the dynamic development of private labels in the FMCG sector. The event will present current market trends from a global and European perspective, with a particular focus on the Polish and Romanian markets.
The speaker will be Alex Chiesa, Retail Senior Manager Sales & Insights at Circana, who will present the latest data and insights on the development of the private label segment. In his presentation, he will discuss the key factors driving its growth, including changing consumer behavior, price pressure, and the increasing importance of quality, value, and product innovation.
Special attention will be given to Poland and Romania, which are among the most dynamically developing markets in Central and Eastern Europe. The analysis will highlight their growing role in retailers’ strategies, as well as the ongoing transformation in the relationship between manufacturer brands and private label products.
The session aims to provide participants with an in-depth, analytical perspective on the future of the FMCG market, where private labels are playing an increasingly strategic role in shaping competitiveness and the overall structure of the sector.
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