The first edition of the MARCA Poland fair - an international event dedicated to private labels in Poland
On April 2-3, 2025, the first edition of MARCA Poland - an international event dedicated to own brands - will be held at the Poznań International Fair. The fair is organized by BolognaFiere and Grupa MTP.
Targi MARCA Poland fair is a unique opportunity to present Polish products internationally. Modeled on the Marca by BolognaFiere trade fair, which has been successful in Italy for over 20 years, the event in Poland aims to bring together leading producers of food and non-food products with retail chains from all over Europe, enabling the establishment of lasting commercial relationships in the private label sector.
High attendance and international reach
During MARCA Poland 2025, we expect 200 exhibitors from Poland and abroad, including Italy, Spain, Germany and other countries. The key element of the event will be the Hosted Buyers program, which will attract 250 international buyers from the largest retail chains, such as those from Italy and other European countries, to Poznań. The total number of visitors is estimated at 4,000 professional visitors.
The MARCA Poland fair is also an excellent educational platform. Participants will have the opportunity to learn about the latest trends and solutions in the area of private labels, as well as talk directly with buyers and category managers from international retail chains.
Importance for Poland and the region
The growing private label market in Poland is becoming more and more attractive - in 2025, they are expected to account for 25% of spending on FMCG products. The MARCA Poland fair will allow Polish manufacturers to effectively present their products on the international stage, supporting their development and expanding their product range.
About the organizers
Two leading exhibition groups are responsible for organizing the event. BolognaFiere is a renowned trade fair organizer that successfully runs the Marca project in Italy as well as in 12 other countries. Grupa MTP is a leader in organizing events in Poland with over 100 years of experience in connecting people from all over the world.
Location and space
The event will take place in pavilions 7 and 8 at the Poznań International Fair
A unique communication platform
MARCA Poland is a new platform for exchanging knowledge and experience for both retailers and manufacturers, allowing the implementation of the latest market trends. Meetings with international partners are aimed at building lasting business relationships and supporting the development of own brands.