The Marca Awards continue their international journey, arriving at Marca Poland 2026
It is not only an award recognizing excellence in Private Label, but also a true traveling exhibition of innovation in the sector. Following its great success in Bologna, the Marca Awards – Best Innovation Product exhibition will take center stage at Marca Poland 2026, held at the Poznań Congress Center. The showcase will feature the most innovative products selected from over 300 entries submitted for the latest edition of Marca by BolognaFiere & ADM.
Designed to highlight the most advanced solutions in Private Label, the initiative brings a curated selection of products to Poland, fully integrated into the Marca International Network, creating bridges between markets and opening new business opportunities across Europe.
Five categories, 15 finalists
The exhibition will present 15 finalist products across five competitive categories:
- Sustainability – environmentally conscious and innovative solutions
- Food Wellness – products supporting healthy and mindful consumption
- Indoor & Outdoor Non-Food Wellness – wellness products for home and outdoor use
- Origin, Provenance, Supply Chain & Transparency – products distinguished by full traceability and transparency
- Tech – cutting-edge technological innovations shaping the Private Label sector
Visitors to Marca Poland will have the opportunity to explore firsthand the products chosen for their ability to anticipate emerging consumer trends, representing the best in Private Label innovation.
A global perspective, available locally
The finalists were selected by international buyers participating in the Hosted Buyers Program during the most recent edition of Marca by BolognaFiere. This ensures that Marca Poland 2026 not only showcases world-class innovations but also serves as a platform for knowledge exchange, networking, and exploring new business opportunities.
The Marca Awards reaffirm their status as a traveling exhibition that crosses key European markets, offering buyers and professionals an exclusive view of the most relevant innovations and trends in retail. Marca Poland 2026 is the place where creativity, technology, and the future of Private Label converge.
