Marca Poland fair program

Opening of Marca Poland Trade Fair

Private Label momentum: Global & European market insights with a spotlight on Poland and Romania

Private Label continues to gain traction worldwide, reshaping competition and influencing how retailers and manufacturers respond to evolving consumer needs.
This session will provide an up to date overview of Private Label performance across global and European markets, highlighting the drivers behind its sustained growth.
Building on this broader context, the presentation will dive deeper into the Polish and Romanian FMCG landscapes, two markets where Private Label is expanding.
Participants will gain a clear view of where Poland and Romania stand in the European competitive arena, what opportunities lie ahead, and how retailers and manufacturers can navigate a fast-changing environment where Private Label continues to shape the future of FMCG.

The digital shelf is more than just an image

• Escaping the low-price trap
• Algorithms supporting expansion
• Operational excellence – logistics and loyalty
• Summary and Q&A: What will we put in our baskets in 2027?

Retail Brand Innovation Scenario

1. The challenge of innovation in private labels: examples and best practices from around the world.
2. Innovation and BEST INNOVATIVE PRODUCT 2026: Presentation of the initiative and new products presented and awarded in Bologna in January 2026.
3. The retailer brand cases:
a) the co-innovation model: Mercadona
b) the premium private label strategy: Tesco
c) the regional authenticity strategy: Carrefour (or Italian regional PLs, e.g. Fior Fiore Coop or Sapori & Dintorni Conad)

PPWR and GPSR Regulations – new requirements for market placement, labeling, and documentation. What is the responsibility of the brand owner and what falls under the contract manufacturer?