Marca Poland fair program

Opening of Marca Poland Trade Fair

Filip Bittner - Vice President, Grupa MTP
Rossano Bozzi - Director, Business Unit BolognaFiere
Roberto Cafiero - Director, Italian Trade Agency – Warsaw Office

Private Label momentum: Global & European market insights with a spotlight on Poland and Romania

Private Label continues to gain traction worldwide, reshaping competition and influencing how retailers and manufacturers respond to evolving consumer needs.
This session will provide an up-to-date overview of Private Label performance across global and European markets, highlighting the drivers behind its sustained growth.
Building on this broader context, the presentation will dive deeper into the Polish and Romanian FMCG landscapes, two markets where Private Label is expanding.
Participants will gain a clear view of where Poland and Romania stand in the European competitive arena, what opportunities lie ahead, and how retailers and manufacturers can navigate a fast-changing environment where Private Label continues to shape the future of FMCG.

Retail Brand Innovation Scenario. The challenge of innovation in private labels: examples and good practices from European markets.

How to develop new private labels, improve the existing ones, and prepare for future challenges to build shopper loyalty to the store. Understanding the maturity of private labels to evolve to a new level of development, where sustainability is part of the prerequisites for retailers, and the agenda is mainly driven by private labels.
Some Private label innovation cases to update a category in the United Kingdom, Germany, France, the Netherlands, Italy, and Spain. Some examples of how the higher demand for sustainable and healthy products is met by the private labels of European retailers.

The branding journey of private label in Europe. Cases: Tesco & Waitrose - Great Britain, Mercadona & Continente - Iberia, Conad & Coopp - Italy

The journey explores the evolving characteristics of retailer brand segmentation and positioning in four major European countries using data, product examples, and comparisons.
The evolution of these markets, and the brands analyzed in detail, is evidenced by the high market shares of private label products (Spain, Portugal, and Great Britain) and by the highest growth trends in the premium private label segments (Italy and Great Britain). This is due to the launch of increasingly high-quality retailer-brand products, even in categories with strong national brands (e.g., confectionery, pastry products, healthy food, cosmetics, detergents).
By the end of this journey, it will understand how growing competition among retailers is increasingly pushing them to act as "brand owners," not just with their store banners, but also through their original, distinctive, and exclusive products on the shelves. The appreciation of shoppers and consumers is clearly confirmed by seemingly limitless performances that shatter old prejudices.

PPWR and GPSR Regulations – new requirements for market placement, labeling, and documentation. What is the responsibility of the brand owner, and what falls under the contract manufacturer?

The presentation will focus on new regulations that cover various categories of FMCG products and their packaging. The GPSR – General Product Safety Regulation – introduced significant changes regarding, among other things, the labeling and documentation of various products, as well as product communication in online stores. Different products are subject to GPSR to varying degrees. The division of responsibilities depends on whether information (name, trademark) is provided on the packaging.

The PPWR – Packaging and Packaging Waste Regulation – applies to all entities that professionally use packaging in their operations, but the brand owner will often be responsible for meeting many of the new requirements (e.g., documentation, labeling, and packaging safety).

FOODLAW/PRODUCTLAW experts will present the basic requirements contained in the GPSR and PPWR from the perspective of a private label owner.

Marketplace and online sales – private label development in online sales and marketplaces

Private label development in online sales and marketplaces.
How to assess the potential of your private label based on numbers.
The most common mistakes when scaling private label sales.
Brand protection on Allegro as a competitive advantage.
How to build greater control over sales, pricing, and brand visibility.

Speaker: Jakub Szarek - Trener i konsultant marketplace